The work is great. The portfolio is great. Your industry peers think you're great. And the briefs still come in at half what they should. You quote low to win it. You overdeliver to keep it. Then you do it all again next month.
That's not a talent problem. (Plenty of brilliant people are broke.)
It's a positioning problem. Clients see someone who makes things. Not someone who thinks. And nobody pays big money for hands.
DixonBaxi—Paradiso Week, London 2024
THE MARKET HIRES THE VERSION OF YOU IT UNDERSTANDS.
Ask a client what you do. "Design." "Animation." "Branding." That's what you make. Not why you matter.
SAGMEISTER. RUBIN. PENTAGRAM.
They don't chase clients. Clients chase them. Not because of the work. Because of how they think. You don't need their fame. You need one clear idea. People remember ideas. Nobody remembers a list of services.
Studios and agencies grow by adding people. Boutiques grow by raising the value of the work. Not small and stressed. Not big and drowning in payroll. Small. Clear. Known for something. Paid like it.
Paradiso Merida, Workshop 2024
TWELVE WEEKS. FOUR FINISHED ASSETS.
The core four programs from my advisory broken down for this accelerator. Not course notes. Four finished things. Built on your real business.
Asset 1: A new mind
Asset 2: The Creative OS
Asset 3: A position people can remember
Asset 4: An offer that opens doors
Asset 5: A way to start the conversations
ASSET 6: a content system that keeps you visible when you get busy
Bonus: I will show you how to lead sales talks like a pro
HOW IT RUNS
OCT 13: Kickoff. Meet the room.
Every Friday: One challenge drops.
Every Thursday: Live working call. Bring the thing you're stuck on.
In between: Ask in the group chat.
JAN 29: Four assets done. One last session.
Two weeks off for Christmas. (You'll need them.) All calls 60–90 minutes starting at 5pm CET · 11am EST · 8am PST.
THE ROOM
Thirty people. Not three. Not three hundred. Enough minds to ask what you didn't think of. Small enough that your questions get answered.
Bonus
GUEST SPEAKERS
Every month, someone who's done it joins the room. They share what worked. They poke holes in your assumptions.
One duo walked in quoting €5,000. They walked out closing at €20,000. An artist landed a retainer after years of living project to project. One founder said it best: "I found myself. I know what to do now."
Real results. Not guarantees. Just real outcomes from people who did the work.
WHO THIS IS FOR
Good work. Paying clients. Not the clients or budgets you want. Yet.
Not for you if you're chasing your first client, want a course to watch in bed, or want someone to do it for you.
Three OPTIONS
Same program. Different distance to me.
Recordings
All session recordings and workbooks. No chat support.
€100/week
LIVE
Everything. Calls, challenges, group, guests.
€250/week
Private
Everything in Live, plus one monthly private call with me.
€1,500/month
12 weeks. Cancel anytime. Excl. VAT. One €20,000 job instead of a €5,000 one pays for this five times over.
YOUR HOST: MARKO PFANN
I'VE BEEN THE FOUNDER WITH 35 PEOPLE ON PAYROLL.
DDD, Milan 2024
Built a seven-figure studio. Got out. Helped a two-person studio turn a five-figure brief into a seven-figure project they led. Twelve years. 100+ firms advised. 400+ founders taught. Most of it I learned by getting it wrong first. You don't have to.
Ready?
THIRTY PLACES. APPLICATIONS CLOSE OCTOBER 12.
Three minutes to apply. I read every one. You'll hear back within 48 hours. If it's not right for you, I'll tell you.