Marko Pfann

Learning to be real in a fake world.

Marko works with creatives, founders, and leaders who feel successful on paper but disconnected from themselves in practice. His work sits at the intersection of creativity, leadership, and psychology, helping people untangle the internal patterns that keep them stuck, overperforming, or playing roles that no longer fit.

Rather than teaching tactics or motivation, Marko focuses on clarity: how people think, feel, and act under pressure, and how those patterns shape their work, their relationships, and their sense of self. His frameworks are built from years of coaching, real conversations, and lived experience, not theory for theory’s sake.

Marko is the founder of multiple initiatives across coaching, publishing, and creative culture. Most famously he co-started Paradiso together with Héctor Ayuso in 2025. Through his writing, talks, and long-form projects, he challenges the idea that success comes from optimization alone, and argues that real impact starts when people stop performing and start telling the truth.