STEADY → Out of Feast and Famine. For Good.

GOOD work never sold itself.

The six-week new business development program that creates a routine for creative firms.

Book A Call →
Sixty minutes. Free.
Chisinau, 2026

At its peak, my studio had thirty people on payroll.

Some months we were slammed.
Other months I was looking at the payroll run and an empty pipeline.
We were good at the work. We only sold when the work ran out.
By then it's too late. You take what comes. At the price it comes at.
I only saw it after I sold the studio.
A two-person studio came to me with a five-figure pitch on the table.
We changed how they sold it.
The same pitch became a seven-figure project.
That's what Steady is.

I work with the principal, plus whoever sells.
In six weeks, we make new business a habit. So the next project is lined up before this one ends.

By week four, you'll have:

→ A clear picture of your wins, losses and real costs.
→ A target list, and a way to start conversations in your own voice.
→ A paid first engagement, designed and priced.
(and that's the first half)

Then we write the playbook and rehearse it.
Qualifying. Pricing. Objections. Closing without discounting.
In the last week we use it on real opportunities, with live debriefs.
You finish with real deals moved forward. Not a sales theory.

Book A Call →
Sixty minutes. Free.

Steady work is the mission. A sales habit is the mechanism.

Your work isn't the problem.
Good work doesn't sell itself. It never did.

From the outside you look busy. But behind the scenes?
→ Some months you're slammed. Some months it's dead.
→ Every deal comes from referrals, and you can't plan them.
→ You send proposals into silence. Then you discount to win, and regret it.

That's feast and famine.
It happens because you only sell when the work runs out.
You can call yourself a strategic partner. And still sell like a supplier.

I've advised more than a hundred studios, agencies and brands one-on-one.
Stewart Design came to me in one of their driest seasons.
It wasn't quick. They'll tell you that themselves.
Eighteen months later, revenue was up nearly 2x.
More deals closed. At higher margins.
That's the kind of shift we're after.

Inside Steady, we fix three things

First, outreach.
Start conversations with your target list.
In your own voice.
So you stop waiting for referrals you can't plan.
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Second, the first engagement.
A paid workshop or diagnostic.
Prospects experience your thinking before they buy execution.
No more being one of three quotes.

Finally, the conversation.
Playbooks for qualifying, pricing, objections and closing.
No more proposals into silence.
No more discounting to win.

HOW WE DO IT

→ One-to-one. The principal, plus whoever sells.
→ Six weeks. Diagnose, entry point, playbook, live.
→ Remote or hybrid.
→ My job: look at how you really sell, and change it on live deals.
‍
I want you to look at the calendar and know what work is coming.
Send a proposal and hear back.
Say the price. And then stop talking.

THE PRICE

€6,000

Travel costs and VAT are separate.

Six weeks. Fixed.
One-to-one. One firm, one price.

THIS IS ONLY FOR YOU IF

Steady is for firms where the principal still sells.
It's not for you if you want someone else to do the selling for you.
And it's not a script to hand to a junior.
You have to have the conversations yourself.

So, how do you start?

Step 1 Book a free call. Sixty minutes.
‍Step 2 If it's a fit, we agree on a start date that works for you.
‍Step 3 We start. One-to-one, for six weeks.

Book A Call →
Sixty minutes. Free.