Positioning creative firms profitably in competitive markets
DESIGN DEMAND
LOW BUDGETS AREN'T A PRICING PROBLEM
They see you as a maker, so they hire you to make. DESIGN DEMAND positions your firm to be hired for its thinking. Where the decisions are made, and the budgets are set.
Request This Engagement →DixonBaxi—Paradisoweek, London 2025
BECOME THE OBVIOUS CHOICE
From one of several firms that could do the work to the firm they call first.Over eight weeks, we define what you should be known for, who it matters to, and why the right buyers should choose you without comparing you to three similar firms.My role is to research, challenge and edit until the position holds.
THREE PARTS
Part 1
YOUR POV
What you believe about your market that others won't say. The reason people remember you.
Part 2
YOUR POSITIONING
Who you're for, which problem you own, and what you refuse. This will attract the right clients.
Part 3
YOUR OFFER
What you actually sell. Built around the problem, not your list of services.
THE WORK TAUGHT THEM WHAT TO HIRE YOU FOR
The quality isn't the problem. Years of showing finished work
have taught the market one thing: you're the firm that makes it. DESIGN DEMAND changes what the market learns about you.
WHEN THE TIME IS RIGHT
You lose pitches on price to firms you know are worse
You're hired to make while others make the important decisions
No client could name your specialisation
You describe the firm by listing services
Different people explain the firm in different ways
You keep answering RFPs against similar firms
HOW it works
Weeks 1–2 · SEE
We look at who you are. What you really want. Why you're not where you want to be. What's holding you back. All the sories. We go deep.
Weeks 3–4 · CHOOSE
We decide the buyers, the problem, the territory and what you're willing to refuse.
Weeks 5–6 · SAY IT
We explore how buyers actually see the firm. The gap between that and how you see yourself is where the problem starts. The position becomes one line, a one-page narrative and an offer you can explain in a minute.
Weeks 7–8 · TEST IT
It goes into real conversations, proposals and pages. We refine until you and the market understand it the same way.
Marko helped me build a business that I know is right for this modern landscape. And I definitely wouldn't have got there without him. It was a thought-provoking process, and I highly recommend him.
Andrew Coyle
Founder, Shared Beliefs
Australia
Marko helped us to set up shop in New York and win clients in the US market while operating out of Chișinău, Moldova.
Valentin Prijilevschi
Co-Founder, Brazilero
USA
We have grown from a tiny studio to a huge one in just a year. A 3x increase in project budgets, plus a real revenue increase. And, I definitely have Marko's coaching to thank for that. Today, I can honestly say that I'm the founder of the biggest video marketing agency in the crypto space.
Joeri Pross
Founder, Hypercube
Netherlands