Few studios are trusted to handle the big budgets
When we feel stuck, we limit our thinking and what we believe is feasible. We get stuck in survival mode by thinking too small and settling for less.
I will change your thinking and your business by delivering a fresh perspective. You will think bigger, see new opportunities, and act on a higher level.Click to watch this 6-part mini-training series
9 out of 10 creative studios struggle to survive. The reason is simple. They focus on becoming the best competitor. Are you one of them?
If so, you ended up competing not only on quality but prices, too. It's why you keep attracting low-budget clients.
The paradox is that the high-ticket clients at the top are not interested in your services but your expertise.
The way to the top is simple yet scary to most I talk to because you have to shatter some glass ceilings.
Times are uncertain. Everyone struggles with clarity these days. Guidance based on your expertise is probably the most valuable thing you can offer these days.
Instead of competing and trying to stand out as a hero in the creative industry, make your clients the heroes in their stories. Next, position yourself as the relevant guide on their journey.
Here's how we'll do it
Claim your expertise
Productize your services into expertise
Market the sh*t out of your expertise
Become the least risky option by claiming your expertise
Stop selling your time and skills. You'll get into a rat race that you will not win. Instead, claim your expertise and maybe even create your own market.
1. Position to earn trust
Position as a relevant expert to attract kick-ass projects.
Hero positioning > no market trust > unappreciative, low-budget clients
2. Promote to gain reach
Promote and market the hell out of your expertise and experience to attract those dream clients.
Dull (or no) promotion > no damn leads > selling is a pain in the ass
3. Propose the least risky option
Propose the least risky option to access decision-makers and close leads at premium budgets.
Complex proposals > no f*cking cash-flow > sleepless nights
New ideas and fresh thinking that better suit the creative mind.
The authority on coaching creative minds to break through self imposed glass ceilings.
Positioning, marketing, and sales are essential for any business. Yet the traditional way of doing business doesn't work for most creative minds.
We struggle when we apply the old-school static way of doing business. I'll teach you differently; I get you into a business flow—a state of mind where you can apply fresh business thinking quickly and easily.
As a result, my clients build the studios they love — way faster, with fewer headaches, less confusion, and a lot more fun.