THE MARKETING ENGAGEMENT

Build the engine that finds them, attracts them, converts them.

Publish with a rhythm, build an audience that recognises you, and keep the pipeline warm without chasing.

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Three Steps

Step 1

Marketing
Funnel

Where people land, what they read, what happens after. Site, pages, emails, sequences. Built and running.
Step 2

Content
Playbook

Your publishing rhythm. Newsletter, social, speaking. Organic reach that compounds instead of resetting every month.
Step 3

Paid Ad
Traffic

Paid traffic pointed at a funnel that already converts. Only once the first two are working.

Marketing is the last pillar for a reason.

Run it before the other three and you amplify the wrong thing. Run it after, and every piece of content carries the position, the model and the offer. This is where the flywheel gets built.

What it is

A six-month marketing engagement built around your positioning and your expertise. We build the assets in sprints: the signature essay, the talk, the publication rhythm, the lead path from first read to first conversation. I do the strategy; a small circle of specialists does the build — copy, performance, brand, motion, web — under my direction.

Why it's needed

You don't post because you don't know what to say. Nobody knows you, so they don't trust you with strategy. So you're never in the room. Marketing done from a clear position breaks that chain — and it's the only place it can be broken.

How to get started

A short call. This pillar requires Positioning and Expertise, done with me or demonstrably done.

Who it's for

Firms above €250k/annually who have the position and the model and now need to be known for them.

When the time is right

There are many symptoms that might signal the need for Marketing, including:

You want predictable work from people who already get what you do
Best clients came from referrals and you can't get more
"Start the newsletter" has been on the list for two years
You built an offer and nobody knows it exists
Publishing without positioning — making noise
An audience but no business

What to expect

1. Paperwork

Agreement and invoice.

2. Audit

Everything you've published, everywhere. What worked, what you stopped.

3. The Plan

Channels, cadence, the four assets we'll build, in order. One page.

4. Sprints

Four asset sprints of four to six weeks. Each ends with something live.

5. The Rhythm

Monthly review. What went out, what came back, what changes.

From the onset, Marko has been a beacon of support for us. His insights were invaluable in shaping our internal strategies, helping us understand our identity, our goals, and how we resonate with our clients. One of the most significant steps we've taken, guided by Marko's expertise, was the restructuring of our website. This not only enhanced our online presence but also made our services more accessible to our clients.

Daniel Fröhlich
Co-Founder, Morgenluft
Germany

We have had some insane growth percentages since we started working with Marko. Something like 40% in the first year and 100% in the second year. So we actually tripled our revenue and raised our profits to +40% within 18 months. — On top of that, we are now working with brands like META, Headspace, and even superstars from sports like João Félix and Ronaldo. Thank you Marko!

João Freitas
Founder, Mezzolab
Portugal

Our work with you led to big changes at Phoenix. Winning the German Brand Award showed how much our brand improved. Our new website and messaging attracted more clients and has led to noticeable business growth and a stronger market presence. Your role in this business transformation has been invaluable, and we are immensely grateful for your impactful contribution.

Andreas Diefenbach
Partner, Phoenix Design
Germany

Deliverables

Signature Publication.
Written, designed, live.

Marketing Funnel.
Landing page, email sequence and ads, built and connected.

Content Creation.
Six months of social content, newsletter, and a speaking plan.

Monthly review.
What went out, what came back, what changes.

Logistical matters,
for your perusal

Location
Remote

Duration
Six months.

Scheduling
Four to six weeks out. Two engagements running at a time.

Participation
The principal, two to four hours a week. Specialists do the build.

Qualification
Positioning and Expertise in place. A principal willing to be the face of the firm.

Costs

From €2,000/month at a minimum of 6 months.
Optional specialist build work is scoped and quoted separately.

Payment Terms
Prepaid month-by-month, non-refundable. Travel costs excluded. VAT excluded. Bank transfer or card.

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