The Quest — to Win Dream Clients

There's a lot of talk about "dream clients" these days. The idea, of course, is to attract the perfect client for yourself who will allow you to do your very best work and lead to other referrals and so forth. Sounds awesome, right? But what does this actually mean?

Letters to Creatives — Edition #8

by Marko Pfann
May 31st, 2022
Footage by Simon Lee

Who are my dream clients?

For me, a dream client is someone who trusts me and my experience enough that they're willing to dive in with me. Working with someone like this means I can help them achieve their goals—and make some money doing it!

My dream client is someone who shares my values and sees the value in what I'm doing.

As you work on your business, it's important to understand who you are, what you want to be known for, and what you're passionate about. If a client doesn't share these values and passions with me, I wouldn't be able to provide them with the best possible service.

One of the ways we can help clients find us is through our website and social media channels. They communicate their needs and goals with us; then we create content that meets those needs while also adhering to our own values.

It's okay to turn away clients that aren't a fit.

You know what's not okay? Letting clients that are a bad fit cross the finish line. You don't want to waste your time or theirs, so if you feel like they're not going to benefit from working with you, politely decline their request. You can't please everyone and it’s okay to close doors when necessary.

While it might seem like this would come down to a matter of pride or ego, there are actually good reasons for turning away clients: it keeps your business healthy and strong, protects your sanity (and maybe even your physical health), gives you more time for other projects and people that do fit with your brand and ultimately make life better for all parties involved!

I want to work with people who are eager to learn and grow with me.

I want to work with people who are eager to learn and grow with me. People who are willing to take risks. People who are open to change. People who are willing to invest in the relationship and in their own growth.

An ideal client is one who trusts me to do my best work.

It's easy to get distracted by the shiny objects that are thrown your way. But you have to be prepared for a lot of "no's" along the way. It's hard to say no, but it's necessary if you're going to stay focused on your goals and live up to your own expectations.

A client is ideal when they trust me in their project and want me to do my best work because they know I'm invested in them and their success. No matter what happens with my career or life over time, I will always strive to be the type of person who puts others first because that is what my clients deserve from me!

Know what you want and be prepared to say no to everything else.

The first step to getting what you want is knowing exactly what it is that you want. This might sound obvious, but many people don't realize how much time and energy they spend on things that aren't their top priorities. They're so busy chasing after all the possible options, they never take the time to decide which one feels right for them.

Know what's essential, and know when to say no—and yes—to every other opportunity.


Just remember that you’re not a pushover. If someone doesn’t like your work, thank them for the opportunity and move on. If someone is trying to make you work for free or cheap, thank them for their consideration and move on. This industry is going to throw a lot at you, but if you know what your worth is and maintain that, it won’t be so hard to handle the challenges.

I help creatives achieve creative freedom by turning them into a business investment for their dream clients.  

If this resonates with you, then you are my kind of people, and you should message me.

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