I recently noticed a huge thing. It's a specific pattern amongst my most successful clients. (Quick heads-up: I'll deliver a practicable solution at the end of this article.)

Letters to Creative Studio Owners — Edition #2

by Marko Pfann
March 1st, 2022

Do you feel like doing it, today?

I have two kinds of clients. The one part is highly successful; they move fast. They are the super-creatives. The other part gets stuck and hesitates a lot.  

I was stuck, too. For two years, I was trying to take my coaching of creative studio owners online.

It just didn't happen. I was too busy, and it never was the right time.

I wasn't ready, is what I kept telling myself. I wasn't feeling it.

Talking to my clients, I noticed a particular behavior that I believe is holding us creatives back from taking that kind of action that gets us to where we want to be.

There were times in my professional career (motion-designer) when I was at the peak of my game. I made a lot of progress, fast and effortless.

And there were times when I, when I was super busy, yet couldn't make any reasonable progress.

So, what is different when you are at your peak and when you are not?

I realized that avoiding taking action drained my energy. Whenever I push off a task and put it on the back burner, it slows me down.

Yet whenever I had super-productive times in my life, I didn't wait till I was in the mood to do something. I didn't avoiding taking action.

This is such a big thing with creatives.

We need to feel like doing it before we do it, right?

So we wait. — But waiting blows any task out of proportion. Putting tasks on the back burner makes those task bigger than they should be.

Just imagine doing outreach, you put it on the back burner, and the task blows out of proportion. So it stays there; it drains our energy. Winning dream clients becomes a big thing that seems impossible to accomplish.

The longer we wait, the bigger our expectation gets. We keep telling ourselves that we are not ready. We need to invest more time in research and learning how to do it the right way. It needs to meet our standards.

And next, a simple article turns into an 8 hours search for "the truth." Like writing this article, for example. Years ago, it took me a whole day to accomplish such tasks. Today it takes 30 minutes.

We stop evolving as creative people because we make such a big fuss out of vital yet unpleasant tasks. We rather work on our portfolio than do what needs to be done to get ahead.

If you are like me, stop for a moment. Imagine how much simpler your life could be if you'd actually spent one hour a day doing the tasks you put off? Going to the gym, sending emails, cooking healthy.

Not waiting till you feel like doing it but simply doing it because it is on your calendar.

Take the business example; if you'd spend an hour a day, doing outreach, you'd soon see the results. First a few opportunities, next some serious leads. After a few months, you'd raise your prices, and after a few years, you'd be at the top of your game.

Simpler said than done, right? — No, it's not.

I realized that I don't need to feel like doing it — I can do it anyway.

I now put stuff on my calendar, and when it's time, I do it. I don't question it. I do it anyway. I often don't feel like doing it, like getting up early and going for a run.

But I noticed that the good feeling comes when I'm doing it. When I do go for a run, the feeling is exhilarating. The same goes for calling clients.

Living by this framework made me start running again and eating better. I started posting daily and writing weekly articles. I even launched my online training, which I had postponed for two years.

Where could I be today if I had done it without feeling like doing it? Without waiting to be ready, are not be busy anymore? Without hesitating for two years?

So, what's one thing that you are waiting to feel like doing it? What is holding you back from being in your superpower?

Read more_

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The creative risk factor — How creative studios stand in their own way

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